The British Council is delighted to invite UK institutions to contribute content for an upcoming booklet that will showcase STEM (science, technology, engineering and mathematics) subjects to students in China.
What is the STEM Booklet?
It is a Chinese language brochure that will focus on STEM subjects as offered by UK institutions. Students in China who have an interest in these subject areas will use it to gain information about the subject areas and the institutions offering related courses.
Promotion and distribution of the booklet will be coordinated with other Education UK marketing initiatives in China to gain maximum exposure.
Benefits
The STEM Booklet offers a highly accessible and cost-effective channel for UK institutions to promote their offering to an audience of prospective students in China.
We expect the booklet to reach an audience of 50,000 readers through online and offline channels in 2015/16, allowing participating institutions to promote their offering among Chinese students who are specifically interested in these subject areas.
Promotion and distribution of the booklet will be coordinated with the British Council China’s education marketing all year round, including national education exhibitions, education agent workshops, and other local events. The booklet will also be distributed to related training schools and education agencies across the country to provide subject-specific information to their education consultants.
For further information please consult the attached PDF.
How to participate?
Please complete the application quotation form and email it to mandy.deng@britishcouncil.org.cn by 19 October 2015.
A confirmation email will be sent to you by 26 October 2015. Please note that a minimum of eight participating institutions are required for the booklet to go ahead. The British Council China retains the right to cancel production of the booklet if minimum participation is not achieved.
If the booklet is confirmed, we will send you a content collection form for you to complete with the content you wish to promote, which must be returned to us by 16 November 2015. The booklet will be published in December 2015.