Call for UK Institutions to advertise in the British Council’s Study UK Discover You Student Magazine in India

British Council's Services for International Education Marketing (SIEM) in India is developing a British Council Study UK Discover You Student Magazine designed specifically for students in India.

UK Institutions are invited to advertise in this magazine to build their profile and connect with prospective students and influencers across India.

About the Study UK Discover You Student Magazine

The magazine will cover topics related to UK education, studying and living in the UK. It will cover the key USPs of the UK as a study destination, qualifications and course options, highlighting UK’s teaching and research quality and global employability for graduates through alumni stories and career guidance. This magazine is an excellent opportunity for UK institutions to promote their courses and institution and build their brand in the India market.

The magazine will also include positive testimonials from Indian alumni talking about their careers, their experiences of studying in the UK and student life in the UK.  

This magazine will be published and be available for download by November 2017 on the British Council India website.

UK institutions are invited to advertise in this magazine to promote their courses and institutions.

Technical description of the guide:

• Print size:                    A4 – 21 cm x29.7 cm (WxL)
• Number of copies:      5,000 nos.
• Printing type:              4 colours
• Number of pages:         approximately 50 pages per guide

Distribution and Promotion channels:

Distribution channels

• Across our agents network
• Major schools and colleges as well as other educational institutions in India
• British Council libraries across the country
• Teaching centres across the country
• All British Council offices and libraries front-of-house display

Promotional activities

• British Council in-house presentations

• Outreach at local institutions and libraries
• Online promotion through:-
  • Study UK Discover You Facebook
  • British Council India Facebook Pages
  • Direct Mailers: - Branded email-shots to all potential students in British Council databases in India. The database also includes key influencers.
  • British Council website: This guide will be available in a downloadable pdf format through the British Council India website.
  • Newsletters: Study UK databases, teaching centre databases, Library members database, Digital English databases, corporates database and agents databases.

Digital Reach

Expected audience numbers to be reached digitally via British Council’s - emailers, website and social media channels are as follows:

• Emailers : approx. 63000
• Study UK website: Avg. 80,000 visits per month, 6,000 visits from India
• Study UK Facebook page: Total Fans: 409,000; India Fans: 37,752 (highest globally)
• British Council India website: Avg. 800,000 visits per month
• British Council India Facebook page: Total fans: 250,000
• British Council twitter: 19,800 Followers  
• Digital English India Facebook page: Total fans: 198,267
• British Council India IELTS: Total fans: 360,591

We invite UK institutions to place paid advertorials in this publication. The magazine will provide your institution with direct visibility to prospective applicants and influencers.

Benefits of advertising with us:

1. The British Council brand enjoys a strong reputation and trust amongst Indian students and influencers. Information provided by the British Council will be valuable to the Indian market. This opportunity will help you enhance your marketing efforts through our brand and reputation.

2. Direct engagement with target audiences across India

3. Wide and targeted reach to prospective students in a cost effective way

4. The e-version of the booklet will be uploaded on the British Council website, which generates nearly 212K online visitors per month.

5. The booklet will be advertised via emailers/ newsletters to our existing students, members, key influencers database, agents and corporates databases which has an approximate reach 63000.

6. Opportunity to raise your institution’s profile across India by co-branding with the British   Council.

ADVERTISING OPTIONS

What are your advertising options?

There are several ways that you can advertise in the Study UK Discover You Student Magazine. Pick one or more that you think best suit your budget and maximise your exposure to the Indian market.

Study UK Discover You Student Magazine will be published in November 2017 in time for our annual exhibitions as well as timely for potential students to know more about studying in the UK.

• Classic Adverts
• Profile Advertising
• Offers by your Institution

Classic adverts

This advertisement will consist of only an image with minimal text.

Profiles

• You could give facts or figures that you wish to share with potential students (or)
• Highlight a successful Indian alumni’s career and profile. Why not let them speak about your institution and how the experience has helped shape their life.  (or)
• You could write about popular subject areas or a specific department at your institution.

Maximum word limit will be 500 words with limited usage of images for a full page ad.

Offers by your institution

Does your institution have something exciting to offer?

This column will carry information about exciting offers to Indian students in terms of scholarships/ bursaries / short term programmes/ placement offers or any other student offer.

Your announcement can include up to 100 words plus your website, logo and one contact email.

Input required from participating institutions

Please send a ready-for-print-advert which meets following requirements:

• File format:       Word file for text

• Image format:   High-resolution JPEG preferably over 10Mb.

Production schedule

• Deadline for booking space: 20 July 2017  
• Deadline for artwork: 1 August 2017
• Publication: 1 November 2017