Call for Turkey’s UK ELT Digital Campaign February 2020

Participate in Turkey’s UK ELT Digital Campaign

ELT programmes offer an excellent opportunity for students to enhance their English language skills while helping them experiencing an international education and preparing them for further study abroad.

To support the UK ELT sector in this massive growing market, British Council Turkey is organising a fun and engaging digital campaign for the UK English language providers to raise their profiles and help them recruit students in Turkey for their courses.

The aims of the campaign are:

• To increase the exposure of prospective students and professionals to UK’s excellence for English Language Teaching.
• To place the UK as the first choice of destination for English study and increase the growth rate of Turkish students attending English language courses in the UK.
• To promote the UK as an excellent study destination for learning English as the birthplace of the language and demonstrate how Turkish students can benefit from a UK education.
• To promote the benefits of UK qualifications and show the diversity of the UK ELT schools.
• To increase awareness of participating ELT schools and traffic to their websites.

Target audience: Prospective students, parents, agents and teachers and study abroad advisors at schools.

Digital ELT Campaign will be run in February 2020. Please see timeline below.

How will the campaign run?

An advertorial focusing on participating institutions' strengths and offers will be prepared by the British Council and hosted at a third-party channel. Users will be directed to the websites of the participating universities. The campaign also includes an emailshot to over 7,500 users.

Places are limited to 15 institutions.

Killer facts

• Turkey is one of the world’s top 5 and the UK’s 9^th largest sending countries for international students
• Study visas to the UK grew 30 per cent between 2013-2018. The highest growth was recorded as 47 per cent
• 15 thousand visas have been issued in 2018. 12 thousand were for short term courses.
• Turkey ranks 6^th in terms of student weeks (87,072 weeks) for short term courses in 2018 whereas it ranked 5^th (100,050) previous year.