Call for HE institutions to participate in the Turkey’s UK Higher Education Digital Campaign February – March 2022

Participate in the Turkey’s UK Higher Education Digital Campaign

British Council Turkey is offering a unique opportunity for UK HE Institutions to raise their brand awareness through our digital campaign.

This campaign will give you the opportunity to reach our exclusive student database through customised e-shots and Facebook posts. The database is collected through our student engagements and activities including Study UK Online Fair, Study UK webinars and more. The recipients are typically students who are keen to know more about studying in the UK or have plans of pursuing higher studies in the UK and have expressly attended our student events.

UK institutions are invited to participate and showcase their offers, courses, scholarships, career, student and placement support through these campaigns.  

The Turkish market is recovering from the effect of Covid-19. The US and Canada are back to the market, being the key competitors against the UK. Because of the travel restrictions, it is crucial to be present in the market with profile-raising activities to advance in competition in 2022.

Campaign period: 14 February - 14 March 2022.

The campaign will include emailshot and Study UK Facebook campaign (one post for each university).

Facebook

You may also sign up for boosted Facebook campaigns to complement the campaign. The fee is £100.

Facebook campaign details:

Facebook Estimated Daily Reach (based on Boost amount shared over 2 posts). People who liked Study UK Facebook page and their friends.

Reach: 8.8K – 25K reach

Each post will run for a period of 2 weeks and the boost amount split between posts

Why should you sign up for this campaign? 

• Be visible and gain exposure with the British Council and Study UK brands which are highly trusted and renowned in the local market. Make the most of the British Council’s reputation by appearing on British Council owned    platforms, especially during a time which has made physical visits and interactions challenging.
• Start building a pipeline of student interest for your 2022/23 intakes.
• Flexibility in designing and messaging to ensure we are responding to market needs. The Turkey team will advise on content and messaging to ensure they are market-appropriate
• Multiple platform engagement campaign to reach wider audiences.
• Ideal for remote marketing activities where you are unable to travel to meet your audiences.
• You can also use an online form to collect student information if students are interested to share it. Please ensure to follow UK GDPR clause if you are using online form to collect data.

Places are limited to 15 institutions.

Cancellation Policy

At 50 per cent of the total campaign cost for withdrawals received between 14 to 30 days of registration

At 100 per cent of the full cost for withdrawals received after 30 days of registration

Timeline: