Call for HE institutions to participate in the Turkey’s UK Higher Education Digital Campaign February 2020

Participate in the Turkey’s UK Higher Education Digital Campaign

British Council Turkey is offering a unique opportunity for UK HE Institutions to raise their brand awareness through our digital campaign.

This is a social media campaign aimed at promoting the UK Higher Education sector in a fun and engaging way. UK HE Institutions are invited to take part in the campaign to expose their brand to a wide digital audience.

Overall campaign targets are to

• promote UK as an excellent study destination and demonstrate how Turkish students can benefit from a UK education
• place the UK as the first choice of destination for undergraduate and postgraduate study
• promote the benefits of UK qualifications and show the diversity of the UK higher education system
• increase awareness of participating UK HE Institutions and traffic to their websites

The campaign will be run in February 2020. Please see the timeline below.

How will the campaign run?

An advertorial focusing on participating institutions' strengths and offers will be prepared by the British Council and hosted at a third-party channel. Users will be directed to the websites of the participating universities. The campaign also includes an emailshot to over 7,500 users.

Places are limited to 15 institutions.

Why you should be part of it?

The latest trends show that there is an increased interest in overseas study. Through this digital campaign we offer UK institutions an opportunity to advertise their brand and courses to increase their presence in the market.

Killer facts

• Annually 2.4 million students sit nationwide university entrance exam and compete for less than a million places including 2 and 4 year degree courses as well as open university.
• Turkey is one of the world’s top 5 and the UK’s 9^th largest sending countries for international students
• Study visas to the UK grew 30 per cent between 2013-2018. The highest growth was recorded as 47 per cent and 12 per cent its alone in Tier 4 visas in 2017 whereas the interest dropped slightly (5 per cent) in 2018 due to local currency’s devaluation.
• Between 2005-2018, the total number of Tier 4 visas granted to Turkish students who plan to study in the UK is 57,762.
• Turkey has shown a strong growth in undergraduate study in the last couple of years.
  • 28 per cent increase with 1,280 applicants by 30 June 2018, compared to 1,000 by 30 June 2017 according to the UCAS statistics
  • June 2019 cycle was completed with 1,250 applications from Turkey. 2019 end of cycle data will be announced in November.
• 4,000 Turkish students have studied in the UK during 2017/18 academic year, 2,620 of those are at postgraduate level whereas 1,380 are undergraduate students.
• According to HESA Student records, in the last five years the most popular subjects among Turkish students who study in the UK are Business and administrative studies, Engineering and technology, Social studies and law, with the total 2017/18 numbers of 865, 525, 505, 355 respectively.