Participate in the Turkey’s UK Higher Education Digital Campaign
British Council Turkey is offering a unique opportunity for UK HE Institutions to raise their brand awareness through our digital campaign.
This is a social media campaign aimed at promoting the UK Higher Education sector in a fun and engaging way. UK HE Institutions are invited to take part in the campaign to expose their brand to a wide digital audience.
Overall campaign targets are to
- promote UK as an excellent study destination and demonstrate how Turkish students can benefit from a UK education
- place the UK as the first choice of destination for undergraduate and postgraduate study
- promote the benefits of UK qualifications and show the diversity of the UK higher education system
- increase awareness of participating UK HE Institutions and traffic to their websites
The campaign will be run in February 2018.
How will the campaign run?
A detailed promotional plan will be in place. The campaign will have generic messaging and British Council branding about studying in the UK as well as participating institutions’ visibility and channel audiences to British Council’s resourced landing page which will host the participating institution logos, web links, names and other information.
The user will be encouraged to take a test through an application on social media after reading the information on the website. At the end of the test, users will be matched with the most suitable university that they should consider for study. They will see a short text which explains the results for the matching university. Users will be directed to the university’s website at the end of the test to read more about the institution.
Why you should be part of it?
The latest trends show that there is an increased interest in overseas study. Through this digital campaign we aim to offer institutions a platform to promote themselves and maintain their presence in the market.
Places are limited to 15 institutions.
For requirements, marketing channels and example campaign please check the attached document.
Participation fee is £800 + VAT. The fee includes translation.
UK institutions interested in this opportunity should email semra.yalcin@britishcouncil.org.tr by Friday 12 January 2018.
For your enquiries please contact Semra Yalcin.