The ABP Group is a media conglomerate that has eleven premier publications, three 24-hour national TV news channels, one leading book publishing business as well as mobile and internet properties. Anandabazar Patrika (ABP) reaches out to close to six million readers a day and is based in Kolkata with highest readership in east and north-east India.

ABP will launch an online portal called Protibha (Talent) aimed at 7–16-year-olds in school, and preparing for the world of work in the 21st century. They will launch the platform with Fine Arts (drawing and painting) content and would like to partner with a UK higher education or fine arts school/institute to co-assess and certify fine arts content digitally.

  • ABP can provide strong marketing and promotional support for the partner institution.
  • The increased visibility can lead to more students from East and Northeast India be aware of and apply for fine arts courses in the UK.
  • The portal will in future include other artistic content including music and dance. 

This is an excellent opportunity to receive widespread coverage and promotion by one of India’s leading media houses, and especially in east and north-east India.

Interested institutions can write to Shonali.Ganguli@britishcouncil.org by 9 October 2018, following which the British Council will set up initial contact with the ABP Group for further discussions.