Broad market exposure in China: Study UK: Discover You booklet March 2018 edition

The British Council is delighted to invite UK institutions to contribute content to a new edition of Study UK: Discover You booklet.

Individual institutions are invited to list their profile or take out an advertorial page in the booklet which will be distributed throughout 2018 at British Council education marketing events, reaching over 50,000 readers interested in UK education opportunities.

What is the Study UK: Discover You booklet?  

The Study UK: Discover You booklet provides students in China with an overview of the UK education system, providing a detailed introduction to the different levels of study available and how to apply and up to date information on the visa application procedure.

The booklet is designed to support Chinese students who have an interest in overseas study with their decision-making process and support parents and other interested parties in learning more about UK education.

Promotion and distribution of the booklet will be coordinated with Study UK marketing initiatives in China in order to gain maximum exposure.  
                

Benefits

The booklet provides a highly accessible and cost-effective channel for UK institutions to promote their offerings in China. The booklet will reach over 50,000 readers through offline channels in 2018, allowing participating institutions to promote their courses to a large number of Chinese students, parents, education agents and school counsellors who are interested in UK education.

Promotion and distribution of the booklet will be coordinated with the British Council China’s year-round education marketing activities, including exposure at national education exhibitions, education agent workshops and other local events. The booklet will also be distributed to related training schools and education agencies across the country to provide general information on UK education to their education consultants.

Requirements

UK institutions will be required to provide the following content:

• If your institution applies to reserve an advertorial page, it is advisable that they provide a ready-to-print artwork design with page dimensions of 210mm x 145mm.  The British Council can provide basic design services upon request.
• If your institution applies to reserve a profile page, a standard page layout will be used. You will need to provide a high-resolution file of your institution’s logo and two to three photographs. A content collection form is provided in order for you to submit information to be included in the text. This may include a brief introduction of your institution and facilities, information on your offerings, profiles of academic staff, students and alumni, scholarships, and other general information about studying at your institution. All materials should be provided as text files (.doc) or pictures (.jpg).

As the booklet will be produced in Chinese, it is recommended that participating institutions provide all content in this language. Alternatively, the British Council China can arrange chargeable high-quality translation services for institutions that submit content in English.

Please note that we retain the right to abridge content if it exceeds the stipulated number of words.

Costs

      ** Only two spaces are available and will be allocated on a first-come, first-served basis.

Please note:

UK institutions who have participated in the Study UK: Discover You booklet Oct 2017 edition do not need to apply this time, as their institution profiles will be migrated onto the March 2018 edition.  Please contact us should you want to make any updates to your institution profiles.