Broad Market Exposure in China: Study UK: Discover You booklet

The British Council is delighted to invite UK institutions to contribute content to a new edition of Study UK: Discover You booklet.

What is the booklet?      

The booklet will be produced in Chinese and aims to give students in China an overview of the education system in the UK, including information on the visa application procedure and a detailed introduction to the different levels of study and how to apply.  Students in China who have an interest in overseas study will be able to use it to inform their decision-making process and learn more about UK education.

Promotion and distribution of the booklet will be coordinated with Study UK marketing initiatives in China in order to gain maximum exposure.  

Benefits

The booklet offers a highly accessible and cost-effective channel for UK institutions to promote their offerings to an audience of prospective students in China.

We expect the booklet to reach an audience of 50,000 readers through offline channels in 2017/18, allowing participating institutions to promote their courses to Chinese students who are interested in UK education.

Promotion and distribution of the booklet will be coordinated with the British Council China’s year-round education marketing, and will include exposure at national education exhibitions, education agent workshops and other local events. The booklet will also be distributed to related training schools and education agencies across the country to provide general information on UK education to their education consultants.

Requirements

UK institutions will be required to provide the following content:

• If your institution applies to reserve an advertorial page, it is advisable that they provide a ready-to-print artwork design with page dimensions of 210mm x 145mm.  The British Council can provide basic design services upon request.
• If your institution applies to reserve a profile page, a standard page layout will be used. You will need to provide a high-resolution file of your institution’s logo and two to three photographs. A content collection form is provided in order for you to submit information to be included in the text. This may include a brief introduction of your institution and facilities, information on your offerings, profiles of academic staff, students and alumni, scholarships, and other general information about studying at your institution. All materials should be provided as text files (.doc) or pictures (.jpg).

As the booklet will be produced in Chinese, it is recommended that participating institutions provide all content in this language. Alternatively, the British Council China can arrange chargeable high-quality translation services for institutions that submit content in English.

Please note that we retain the right to abridge content if it exceeds the stipulated number of words.

Costs