British Council Korea’s “UK Sports Week Relay!”

The British Council Korea will be holding a “UK Sports Week” commencing from 7 March 2016 for 2 weeks.

‘Sports’ being an important part of the British culture, and numerous sports originated in the UK, makes those extensive ranges of sports related courses possible. This reflects young Korean people now having higher interests in studying sports and related subjects in the UK.

‘UK Sports Week Relay’ in March will give UK institutions a good opportunity, raising their institute’s profile to prospective students in Korea.

By participating in the “Sports Week relay”, UK institutions will be able to promote their institution through British Council Korea’s strong and diverse social media channels as well as offline promotional activities including meeting the potential students face-to-face!

Benefits:

· An opportunity to work actively both online & offline to raise the institutional profile in Sports management and related subjects

· Activities running as a relay for two weeks will bring a synergy to all participating institutions

· Not only each institutions’ individual activities will be promoted widely, it will be branded as a “UK Sports Week” as a whole for at least a month.

Running order:

1) Academic lecture- taster seminar

2) General presentation

3) Promotion through our social media channels arranged throughout the promotion period

Offer:

· “Sports Week”- and each institution’s academic lecture and presentation will be promoted at a dedicated section on our corporate website, official blog and Education UK website, and monthly e-newsletter

· Promotion pages on our blog & Education UK website will stay for at least 2 years

· Promotion through our social media channels includes Twitter/ Facebook/ SMS service (one-off service for SMS, 5 times for Twitter and 3 times for Facebook promotion)

· No additional translation cost required for promotional contents

· Recruitment: 5 institutions (closing date 31 January 2016)

· Participation fee: GBP 2,350 excluding tax (34% discount from the whole package)

Reach (as of 1 December 2015):

· Average visitor per quarter for our Corporate website: 166,200

· Average visitor per quarter for our BC blog: 29,300

· Average visitor per quarter for our Education UK website: 15,500

· No. of subscribers for our monthly e-newsletter: 29,000

· Twitter followers: 9,334

· Facebook likes: 31,320

· SMS database: 17,157