Advertising Opportunity in South China Morning Post’s Good Schools Guide

South China Morning Post’s Good Schools Guide has established itself as a valuable guide for Hong Kong parents as they make the crucial decision of choosing the best school for their children. While the main focus of the newspaper magazine-format guide is schools in Hong Kong, there is useful coverage of overseas options, including the UK. In the last few years, the British Council invited schools to advertise in this publication in order to build exposure of UK school education. Based on the positive feedback from the schools that advertised in the Guide, we would like to continue this in the 2012 edition, which will be published on 25 June 2012.

The Good Schools Guide includes the following key content:

• Comprehensive listings of fee-paying schools and international pre-schools in Hong Kong
• Editorials to ease the decision-making 

Articles written by writers with specialist knowledge of education will address many of the questions that parents have when choosing schools, from the first kindergarten to senior secondary school.  For these articles, comments will be sought from school and pre-school leaders, as well as academic experts and those providing supporting education services – from languages to learning skills.

• Overseas options

Overseas options will be covered as one of the key components of the guide, with article/s dedicated to education in the UK, and important reference information included in separate boxes. UK advertisers will be given priority for the possibility of an additional interview for an editorial that the British Council may facilitate in preparing. However, editorial content in the guide is independent and coverage cannot be guaranteed.