Advertising opportunity: promote your institution to thousands of prospective students in Taiwan with ‘Inspiration UK’

We would like to bring your attention to a great opportunity to promote your institution to prospective students in Taiwan. ‘Inspiration UK’, the Chinese-written guide to UK education has a track record of enhancing local audience’s awareness of UK education and has been very well received by readers in Taiwan.

Students appreciate the comprehensive information included in the book and find the institutional profile pages particularly useful in guiding themselves through the wide variety of UK institutions. Influencers, such as parents, teachers, and agents, also value highly this publication, and many of them actively introduce it to students them speak to. ‘Inspiration UK’ has also generated positive responses amongst UK institutions, especially from those with strong interest in raising their profile in Taiwan. Feedback showed that this publication has been an impressive and affordable marketing tool and many welcomed such efforts to be continued.  

With support from a prestigious local publisher, the 2014 edition of ‘Inspiration UK’ will have increased volume of information on living in the UK contributed by UK alumni. In addition to the traditional British Council channels, the publication will also be displayed at commercial outlets and is expected to reach thousands of students, parents and teachers, creating more visibility with bigger impact. There will be sections covering secondary education, further education and higher education. We would like to invite institutions at all levels to join this great initiative to present UK education as well as your institution to audience in Taiwan. Please find below for more details.

Size & circulation
• Print size: B5 - 176 mm (W) x 250 mm (H)
• Number of copies: 8,000

Distribution channels
• Over 500+ local book stores
• 12 Study abroad centres and national libraries
• Local educational institutions
• Local agents
• British Council Taipei information centre 
• British Council Taipei organised events and activities
•  Events and activities that British Council Taipei are  invited to

Promotion
• British Council Taipei outreach presentations at local institutions and libraries
• Websites managed by British Council Taipei (Education UK, Facebook, etc.)
• What’s On monthly newsletter
• British Council Taipei organised exhibitions
• British Council Taipei information centre

Fee
Higher education Institution: £550 (VAT excluded) with four pages advertising space.

Further education colleges and independent schools: £350(VAT excluded) with two pages advertising space

Each institution can purchase one profile space only. The fee covers printing, mailing, translation and administration fees.