British Council Korea launched GREAT webtoon on Naver (web-based cartoon composed of 12 episodes) on the 9 July and its first six episodes have already reached 1.7 million unique viewers with a rating of 9.9 out of 10. The rest of episodes are expected to receive a continued attention from the digital audience. Based upon this success, we will be producing a handbook which contains the 12 webtoon episodes and profile pages of 20 UK institutions. Only 20 institutions will get a chance to be included in the handbook considering the style of the publication.
12 episodes of the GREAT webtoon are created based upon themes including Knowledge, Creativity, Innovation, Entrepreneurship, Heritage, Fashion, Sport and Music. Any UK institutions who can best describe the mentioned themes would be a great fit for the handbook. It is confirmed from the viewers’ comments that the audience much appreciate the diverse study environment of the UK.
You can check out our cartoon on GREAT webtoon on Naver called “8.5, Distance between You and I”
Cuts from the first episode are shared in the attached form.
1,000 copies of this cartoon handbook will be launched at the forthcoming Education UK exhibition on 16 and 17 November, Seoul. A further batch of 1,500 copies will be circulated at both British Council and the partners’ premises.
We would like to invite interested UK institutions in this opportunity as follows:
- Target audience: from teen agers to early 40’s (students and parents)
- Number of copies: 2,500
- Promotion and distribution channels: two British Council offices, up to sixty bank partner branches including university campus branches, an airline partner’s branch, six selected UK special agencies (launch will be promoted through British Council e-newsletter and press release)
- Page layout and size: two pages of profile with a location map (size to be advised)
- Fee: £ 590 (translation fee included, VAT excluded)
Please send your interest with the completed profile form (enclosed) to Ms Jooyoung Moon, Project Officer Education & Society by Monday 23 September. This is the first come and first served basis so could be closed before the deadline.