Study UK Campaign Evaluation 2022-23

The Study UK campaign is pleased to share its campaign evaluation 2022-23, containing an overview of our activity in the 2022-23 financial year. 

The report, which can be downloaded below, includes: 

 - an overview of the campaign and how we work with UK HEIs 

 - a summary of our digital campaigns, including our ‘I’m on my way’ campaign, which has been our best-performing campaign to date.

 - our GREAT Scholarships programme, which offered 203 scholarships to students from 14 countries for 2022

 - our Alumni Awards campaign, which received 1,247 applications, representing 129 UK HEIs and 98 countries worldwide

 - a summary of our in-country activity, which reinforces the global campaign through delivery of events, pre-departure briefings, engagement with local media and with agents and counsellors

 - a selection of learnings from the annual insights captured of newly enrolled international students, and of prospective students in-country (RoW and EU).

The campaign has continued to perform incredibly well among target audiences, with key results outlined below. 

 - 91% of prospective international students stated they were more likely to consider studying in the UK as a result of seeing the Study UK campaign (up from 87% last year)

 - Overall consideration of UK as a study destination has increased to 77% (up from 71% last year) 

 - 1 million+ social media followers across all channels 

 - 6.3 million unique website visitors (up from 4.69 million last year) 

 - 55,000 new newsletter sign ups (4% increase of last year)

 - 534,000 people clicked through to university websites

 - Campaign awareness among target audience is 88% (up from 80% last year).