With people enjoying higher incomes nowadays, the majority of post-80 generation parents - the first generation born under the one-child policy - are willing to spend and spend and spend on education, partly to keep up with the Jones and partly to try and give their kid an advantage in the competition to get into a good school. According to a report released by Answer Marketing Consulting, more than 20% of children have lessons at early education centers and the spending on early education and training courses ranges from RMB1,000 to RMB10,000 per year; although some parents are prepared to spend as much as RMB20,000 to RMB30,000 a year on their child's early education. Reports China Daily.