During the 2013/14 academic year, there were 181,371 international students pursuing master’s degrees in the U.S. This represents an increase of over 9% from the previous year. Despite the growing importance of international master’s students in the U.S., there is little research on how they decide which university to enroll at and what institutional attributes and characteristics inform these decisions. Building on our first report, Not All International Students Are the Same: Understanding Segments, Mapping Behavior (2012), this fourth report seeks to fill that research gap by focusing on the decision-making process of international students at the master’s level.