Creative and design studies has become the second most popular program for Chinese students in British universities, after business studies, the London & Partners, a non-profit promotional organization of London, said in a statement. "It indicates that Chinese students are broadening their course choices from traditional subject areas like business and engineering towards the creative arts subjects," said Kevin McCarthy, head of Education and Culture at London & Partners. He said that London should capitalise on the opportunity as London has a large creative economy and leads the world in design, fashion, music and film. Reports China Daily