2015 Launch of Online Engagement Services for marketing to local audiences in South Asia

The British Council SIEM South Asia has launched a range of innovative online engagement services to help UK education institutions interact with local audiences in a cost effective and sustained manner. 

The South Asia region is the one of the most important for the UK sector, holding both well developed and largely untapped markets for international student recruitment.  But it is not without its challenges. “These new services embrace commonly used technologies to overcome some of the issues of security and accessibility in reaching prospective students in the region" said Aatreyee Guha Thakurta, Regional Marketing and Communications Manager, SIEM South Asia

More importantly, the services are to meet the expectations of today’s prospective students – despite the prevalence of online research and the use of recruitment agents, prospects value direct engagement with the institutions.

‘Students' feedback always points towards an increasing need for direct interaction with the UK institution. Furthermore, we enable our clients to reduce the barriers to the second and third tier cities in the region which hold tremendous potential for international student recruitment.’ Adds Guha Thakurta.

The portfolio now includes remote online counselling sessions for groups of students; Masterclass delivery; one-to-one Skype interviews; and live pre-departure briefings. 

The online counselling offer will enable UK institutions to:

• Deliver sessions in local markets from the UK or any part of the world
• Market their institution in a cost effective and remote manner
• Easily access second and third cities as well as high risk countries
• Achieve consistent and frequent engagement as the imminent need to travel and high cost implications is reduced    

For details about the offer please download the document.

To know more about the online engagement offer or other offers and services please write to siemsouthasia@britishcouncil.org