Supported by a young and tech-savvy population and over 20 million internet users, Turkey’s e-commerce market is set to grow exponentially. The $17 billion e-commerce volume registered in 2012 is expected to rise at an annual rate of 123% over the next 3 years to reach $140 billion.

Education markets, consequently student recruitment are moving to a new form of delivery globally. Virtual Exhibition is one of the platforms that education markets are using growingly to reach potential students not only that they could achieve with their presence but also in cities geographically dispersed that institutions are unable to be presence.

Killer facts:

• 67 million mobile phones – of 58 per cent feature the 3G technology – almost twice as many as on European average.
• by 2014, the mobile phone penetration is expected to reach 113 per cent
• the number of mobile internet users has increased by over 80 per cent in 2011, to around 11 million
• the number of the broadband internet subscribers in Turkey climbed to 19 million in 2012, from 14 million in 2011 -  BTK (the Prime Minister’s Information Technologies Board)
• 47.2 per cent of households have internet access at home - Turkish Statistical Institute

With these driven trends, we are planning to organise Virtual Exhibition which is an excellent and cost effective way to promote your institutions in September. The exhibition will help you reach target audience beyond the main cities (Istanbul, Ankara and Izmir) and increase your presence in the emerging cities in other parts of Turkey. This will be delivered through a specially designed microsite where your institution will be profiled and give you a great opportunity to engage with students online before your Turkey visit in the new academic year.

The Virtual Exhibition will be held during four days, from Wednesday to Saturday. As well as the British Council social media channels, targeted advertising and promotion will be carried out through web banners on most popular websites Videotainment, press release, posters and flyers, social media campaigns will be also used for the promotion of the Exhibition.