Dear International Officer

The student journey and decision-making for international students: Sector-wide research

The British Council and the GREAT Britain campaign are currently undertaking sector-wide research to explore the student journey and decision making process of International Students coming to study in the UK.

This research will:

·         Inform future marketing planning and activity for the sector as a whole,

·         Help understand and improve the impact of British Council and GREAT Britain activity internationally on behalf of the sector

We would greatly appreciate if you could forward the attachment to New International Students starting this year at your institution and encourage them to complete it.

In appreciation of your collaboration:

·         You will be given a free summary of the main data and findings,

·         You will have the opportunity to request analysis specific to your university

·         All participating students will be entered into a prize draw. Two drawn at random will each win a brand new iPAD Pro worth £700

The survey is being conducted in accordance with the Market Research Society Code of Conduct by our research partners Research Stories (www.researchstories.co.uk)

In order to qualify for the prize we will verify that the student is indeed a valid international student and that their ID has been used only once.

Any personal information (email, student ID) is collected only to identify the prize draw winners and will not be used to for any marketing follow-up.