Introduction:

The Study UK China Counsellors Conference aims to build connections and strengthen collaboration between the UK Higher Education Institutions and counsellors across China. UK higher education institutions are invited to participate in panel discussions and deliver presentations at the event in November 2024.  This year there are about 400 international school counsellors participating the conference across China.

With over 154,000 Chinese students currently studying a higher education programme in the UK, this conference will provide UK higher education institutions opportunity to introduce themselves, increase brand awareness and promote relevant programmes amongst a key group of student influencers in China.

Background:

In China, agents and high school counsellors play a vital role in guiding students through their overseas education decision-making process. These counsellors are the front-line representatives for UK education, supporting the recruitment of quality Chinese students and are closely in touch with market sentiments.

Through this conference, UK Universities will have the opportunities to:

• Stay informed on the latest UK policy updates and the potential impact on student recruitment in China market.
• Participate in discussions with industry experts and frontline peers;
• Engage in face-to-face networking with counsellors and international department representatives in state schools;
• Hear about updates and developments from other universities and industry leaders;
• Understand the needs from the counsellor in the market;

Benefits for the speakers and the institutions:

• Promote the advantages of UK universities to key partners.
• Raise your institution’s profile amongst new and existing counsellors in China.
• Establish new connections with quality schools and counsellors.

British Council Study UK China Counsellors Conference:

The British Council would like to invite UK higher education institutions to participate in panel discussions and presentation sessions. The arrangement is as below:

The final speakers will be voted by school counsellors in China. There will be one candidate on the waiting list for each session.

Please note that participating UK universities’ contributions should be from a general perspective and represent the whole of UK higher education, not only promoting their individual universities. Speakers are expected to cover the topics generally but can use examples from their university to illustrate broader points.

Mandarin Chinese will be the main language used at the conferences, to ensure high quality engagement and build trust between UK HEIs and Chinese counsellors.