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SEPTEMBER 2016 edition: Call for UK Institutions to advertise in Student e-Newsletters in South Asia

We’re delighted to announce that we are now able to offer an exclusive opportunity for SIEM-registered UK Institutions to advertise in our student e-Newsletters. EducationUK in South Asia launched student e-newsletters in Bangladesh, India, Nepal, Pakistan and Sri Lanka and we have seen a steady rise in subscribers each month.

Our newsletters have a readership of over 25000 students in South Asia, from all academic fields. Our newsletter open rates average 19% in a region where on average 16.5 people out of one hundred have access to the internet. We have strong social networks in the region and promote our newsletter via social media channels to ensure the widest reach for your advert. 

The newsletters are so popular because they contain everything potential students need to know about studying in the UK. We showcase study options in the UK, practical advice on living, accommodation, visas and also include exciting places to visit, cultural experiences and adventures. We like to prepare students for life after study too and so include possible career paths after completion of a UK degree, scholarships, and alumni success stories (submit yours).

All of our newsletter subscribers have registered to receive information about UK study opportunities through our website, exhibitions and events.

Please see the attached document below to see the different designs of ads that can be taken up by an Institution, cost of advertising and other important details.
Click on the country name below to see a sample of the July 2016 newsletter- each country has the same design and similar content except for the country-specific content.

Bangladesh
India 
Nepal
Pakistan
Sri Lanka

Reach potential students

Place your advertisement in the next edition of the EducationUK e-newsletter which will be released in September 2016. Your advertisement could highlight new courses at your institution, scholarships, new sessions or specific subjects, your campus, offers for international students and local events like pre-departure briefings or opportunities to meet your staff in country.

Each bi-monthly issue runs 1 x display advert and 2 x advertorials that are allocated on a first-come, first-served basis. If there are more ad requests from Institutions, we can reserve those for the next issue.

Reach figures for JULY 2016 issue

Country

Number of recipients

Open rate 

Click rate

Bangladesh

11650

11.7%

7.3%

India

10634

10.2%

6%

Nepal

1475

19%

10%

Pakistan

1771

21.9%

15.5%

Sri Lanka

300

32%

5.7%

Advertising UK Institutions will receive a report with click and open rates as well as click rate on the ad, after the newsletter has been released.

 

Action Required

Please send your expressions of interest for the September 2016 issue via email to Aatreyee Guha Thakurta at Aatreyee.GuhaThakurta@britishcouncil.org and cc siemsouthasia@britishcouncil.org by 23 August 2016.

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Student Newsletter Media Kit.pdf274.57 KB