The British Council’s International Education Services team invites you to take part in a Russia insight forum.

The forum will cover Russian market knowledge and the latest statistics, trends and results of student and education agent surveys, including:

• The latest student recruitment trends, by level of study and subject area
• Russian stakeholder current perceptions of the UK
•  Russian students’ decision-making process
• Current UK competitors in all levels of study
• Subjects popular among Russian students today
• Recommendations for targeted marketing messages to appeal to local audiences
• Tips for successful recruitment from Russia
• Assessment of market opportunities and prospects

Russia is an important source of international students for the UK (2017/2018: top 30 countries in the world, 17th place among non-EU countries) and offers significant potential for recruitment with more than 55,000 students studying abroad.

We trust that the workshop will enhance your understanding of the Russian market, and help you with:

1. Student recruitment and marketing strategy
2. Most effective marketing approaches in Russia and how to communicate with the audience properly
3. Specific market insight and opportunities for you to share with admissions and faculty colleagues.

The forum will include both a presentation and Q&A session. The team will be available for one to one consultancy after the briefing.

Date and Time

Wednesday 19 June, 10.30-12 pm

Venue

British Council, 10 Spring Gardens, London SW1A 2BN

Participation fee

 £150 + VAT per institution (up to three representatives)