Remote Marketing Campaign in Pakistan

British Council SIEM Pakistan is launching the Remote Marketing Campaign offer for 2015-16. The campaign aims to facilitate UK institutions in reaching out to potential UG/PG candidates in Pakistan in a more cost effective and consistent manner through remote marketing and promotional activities.

Why should you register for this campaign?
Pakistan is among the top ten countries in the world sending international students to the UK to pursue opportunities for higher education. The Remote Marketing Campaign offers marketing assistance to UK institutions that cannot be present physically to conduct marketing and promotional activities in Pakistan. The offer helps to counter increased competition from competitor destinations internationally. The offer can be availed any time of the year as per the needs of the institution. It can also be used for pre and post event promotional campaigns.

Benefits for participating UK institutions:
• The Remote Marketing Campaigns facilitate UK institutions by providing brand building opportunities in Pakistan
• It is designed to increase visibility of the institution among prospective students and student influencers, as well as to enhance and maintain presence in the market
• Provides local students with information and awareness about courses, applications and other details of your institution.
• Cost effective option to market your institution to local audiences
• Your institution can be represented by:
- local country representative
- SIEM team
- local agents

The campaign can be organised for local target audiences at O and A level schools, local universities and other venues subject to respective institutions’ requirements in Lahore, Islamabad, Karachi and Tier 2 cities. Target prospective student and influencer audiences will be as per institution’s requirement.

Detailed EOI with costs attached with.

Action Required

Submit your interest to:
Saman Imtiaz (Head SIEM) at saman.imtiaz@britishcouncil.org.pk
Ayesha Zaheer (Manager SIEM, Punjab) at ayesha.zaheer@britishcouncil.org.pk
CC: siemsouthasia@britishcouncil.org

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