As part of the British Council’s Re-Imagine Arts initiative and Shakespeare Lives global programme, Filter Theatre is touring in India for the first time bringing one of Shakespeare’s most popular plays in a series of shows followed by theatre workshops across 8 cities in the country. 

This is part of the British Council’s Shakespeare Lives global programme. It is an unprecedented global programme of events and activities celebrating Shakespeare’s life on the occasion of the 400th anniversary of his death in 2016. The British Council and the GREAT Britain campaign are working with a host of British theatres, museums, educators and artists on brand new productions of Shakespeare’s plays, film adaptations, public readings and educational resources for schools and English language learners of all ages in the UK and around the world.

SIEM India is delighted to offer UK Institutions an opportunity to reach potential student and influencer audiences around the Filter Theatre showcases across 8 cities in India through sponsorship packages and a series of master classes and webinars at local institutions on Shakespeare.

Benefits for participating UK institutions:

1.      Raise your institution’s profile and showcase your institution’s excellence. Position the UK as the first choice for international education 

2.      Promote your Institution’s profile specifically in English literature courses in local Indian schools and HEIs across 

3.      Be a stakeholder in the global Shakespeare Lives programme and be a part of international digital and social media marketing campaigns 

4.     Promote your specific literature courses to targeted local audiences through academics via face to face or digital media through subject specific master classes 

5.      Generate leads for recruitment for your courses in literature or Shakespeare studies

6.      Two-pronged promotional approach: Reach massive audiences through the Filter showcases at the theatre venues as well as through digital and social media publicity and focussed audiences through master classes 

Marketing plan:

An extensive marketing plan across print and digital media will ensure reach to millions across the country. A digital and social media campaign across British Council websites, Facebook, Twitter and Instagram will be executed, promoting all the showcases across 8 cities and will tie in with the global Shakespeare Lives and GREAT campaigns. 

UK Institutions who participate in this opportunity through sponsorship or master classes will be mentioned in Website, Facebook, Twitter and Instagram promotions and can be stakeholders in this all-India campaign, reaching massive young audiences across the country. 

Who can participate?

UK higher education institutions including universities and colleges.

We have developed a package which includes sponsorship as well as outreach activities designed specifically to promote your institution in the local market and increase your brand presence, to make the most of the Shakespeare Lives and Filter Theatre’s programme in India. 

To know more about the sponsorship opportunity, outreach events planned ,costs and deadline , kindly download the offer document.

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