Has your university set offers or special fees for EU students for 2021-2?

The British Council in EU Europe is offering UK higher education institutions the chance to participate in a targeted mailshot to our database of students from 29 European countries.

This is your chance to promote for free:

• The new fee level offered by your institution to EU or EEA domiciled students
• New scholarships, bursaries or grants for EU or EEA students
• Any existing scholarships or other offers that are open to EU or EEA students.

The offer to your institution

You will have access to students in our databases who have expressed an interest in studying in the UK, at either undergraduate or postgraduate level, from 2021 onwards. They are all students from EU or EEA countries, or Switzerland.

Each university will have a slot in a mailshot to students:

• Brief details of the offer (max. 70 words)
• A link to your university page (you can include links within the ‘brief details’ text, plus one ‘call to action’ button
• An image of your choice
• Please note that universities will be listed in alphabetical order (A-Z).
• Depending on number of sign-ups, we will send up to 3 mailshots with your institution listed in one of them.

We can share details on open rates and link clicks with you from a month after the email has gone out.

Click here for a rough example of how your university will appear in the mailshot.

Become part of a powerful message

‘The UK offers a wide range of financial support to EU students – here are just a few of the offers available to you at some of the UK’s top universities’.

This is the message that we will be conveying to students with the information that you and other institutions provide for this email.

Tackle the biggest concern for EU students

Research conducted by the British Council has shown that fee changes are the biggest concern for EU students considering studying in the UK post-Brexit, and the most cited reason among students who chose not to study in the UK.

During Study UK Europe: Gateway to the UK, webinars on post-Brexit costs and financing studies were the most popular of all our webinars, accounting for 16 per cent of our overall bookings.

With the first changes for EU students beginning with the introduction of visas in January, it is vital that we get this message across to the upcoming intake.

Tap into one of our most effective marketing channels

Our email newsletters to students have proven to be some of our most effective channels.