The Business Studies, MBA and Careers Campaign is SIEM South Asia’s digital marketing campaign aiming to promote Study in the UK and Business courses at UK institutions to South Asian audiences.

It is essentially a series of digital activities carefully designed to promote higher education opportunities in the UK by engaging in-country audiences through digital and social media, above the line marketing efforts and printed collateral dissemination. There is also an option for participants to opt for face to face activities with local audiences.

SIEM South Asia is delighted to present an opportunity for UK Institutions to come on board as sponsors for these region wide, country specific campaigns.

The campaign theme will be ‘Business studies, MBA and Careers’ which is a very popular subject and theme across the region, across all five countries.

How will the campaign run?

The campaign will mainly be run as part of a promotional plan to market the UK as a premier international study destination with a particular focus on MBA, Business and Careers.

• UK Institutions are invited to join the campaign as sponsors for the whole campaign as per the country/ies of their choice.
• Participating institutions will receive co-branding and visibility throughout the campaign in terms of logo and name mention on the website landing page and promotional printed publications.
• Please note that all digital campaigns will have generic messaging and British Council branding about studying Business and MBA in the UK, which will channel audiences to a country-specific bespoke website landing page which will host the participating institution logos, web links, names and other information. (You may review the mock up attached here).

When will the campaign run?

From August to September 2016

The campaign details, content, platforms it will be run on and price are given in the attached documents.