Following the success of last year’s campaing and due to the high demand, the British Council is planning to run a Social Media marketing campaign to promote UK summer English courses to audiences in Saudi Arabia, Kuwait, Qatar, Oman and Bahrain. Saudi Arabia continues to be the UK’s third largest sending market for ELT, and together the 5 Gulf countries account for 11% of the average student weeks spent in the UK (English UK, 2015), an increase by 22% from the previous year. In 2017, school holiday dates in the region and Eid breaks overlap particularly well with UK summer English programmes!

The marketing campaign will run on the Study UK Facebook channel in the above countries over 4-5 week period, starting on 5 May 2017. This timeframe is planned to allow sufficient time for people to sign up and complete travel and visa arrangements in time.

Last year's campaign reached out to more than 1 million unique users. The 2017 campaign will target mainly young learners and their parents and will consist of a series of posts promoting the UK as an ELT destination and offering practical advice on choosing a course, as well as sponsored content from participating providers.

Fees per institution: £860 + VAT, inclusive of 2 boosted posts per institution per country + translation into Arabic

Registration process:

1. To complete the e-form by 28 April 2017, AND
2. To send the below requirements by 28 April 2017

Kindly note that:

• by submitting the e-form, you are committed to participate in the campaign and you are agreeing to terms and conditions.  You will then receive a formal contract in due course.
• your registration into the campaign won't be considered complete if you fail to submit the required content and artworks by 28th April 2017 and you may still be liable to cancellation policy

Selection criteria:

On first-come, first-served basis.  

This advertising opportunity is available to a minimum of 5 and maximum 10 providers.

Requirements:

1. Specific key message (i.e. Unique Value Proposition) which is recommended to be focused on one strength area of the school or one porgramme
2. promotional text not exceeding 200 characters (30 words) reflecting the key message. (Text will be translated into Arabic and posted in either Arabic or English, depending on the course that is been promoted)
3. promotional media in a format of a still image (size: 1200 x 630 pixels) or a video, which is recommended not to be longer than 30 seconds and running in a fast pace.
4. website link which will act as a landing page for each post - please ensure the content on the link provided is relevant to the post which would assist you to reduce the length of the post to make it more attractive

Please note it is the responsibility of the institution to ensure the post content is engageing while highlighting their value proposition and making the call to action clear and attractive.  Any special or exclusive offers to people signing up as a result of this campaign may attract more interest.

Please refer to last year's post-campaign report for more information on how the campaign was run and for more recommendations on how to get maximium engagement and website clicks.  

Invoicing:

Invoices will be issued within 1-2 weeks of the campaign starting date.  If your institution requires Purchase Order number to appear on the invoice, please share it when completing the e-form.  Otherwise, please ensure you email it to SIEM.QATAR@qa.britishcouncil.org by the registration deadline.

Cancellation policy:

100% cancellation fees will be charged for withdrawal from this service after Friday 28th April 2017. Such fees will become due and payable on receipt of written notice of cancellation. If you wish to cancel please email Rawan Khir at SIEM.QATAR@qa.britishcouncil.org. 

For full terms and conditions, visit our website at www.britishcouncil.org/siem