Throughout 2019, and into 2020, the UK and Russia are jointly celebrating a UK-Russia Year of Music, building on the successes of the UK-Russia Year of Language and Literature in 2016 and the UK-Russia Year of Science and Education in 2017.

The British Council, together with the Cultural and Education Section of the British Embassy in Moscow, is offering UK education institutions with music and music related programmes an opportunity to be part of the Year of Music by showcasing their offer during our 21st Study UK: Discover You fairs in Moscow and St Petersburg and associated events in Ekaterinburg in October 2019.

The UK-Russia Year of Music will showcase contemporary and classical music from the UK through diverse, inclusive and innovative programming and create opportunities for professional collaboration between cultural and education institutions in the UK, supported by a nationwide promotional campaign to inspire audiences through digital projects, broadcasting partnerships and publications and encourage young people to participate in cultural and educational activities.

To promote UK excellence in music education, we are planning a music related seminar programme  at the  21st Study UK fair and associated events  in October 2019 (2 October in Ekaterinburg, 4-5 October in Moscow; 6-7 October in St Petersburg) and we are inviting you to apply to be our partner.

97% of Study UK exhibitors and visitors have rated our fairs in Russia as ‘excellent’ or ‘good’, they are likely to be visited by around  2,500  people in Moscow, 1,300  people in St Petersburg and we expect around 1,000 people to visit associated events in Ekaterinburg.

We are offering an exclusive opportunity to 7 Higher and Further Education institutions to  underline your excellence in music and develop  new opportunities for student recruitment and business  in Russia by offering you the following options free of charge:

• Single  stand  (Moscow – 1 day, St Petersburg – 1 day) at the Study UK fairs in a  specially branded zone  dedicated to institutions that provide  music programmes
• Promotional campaign for your music programmes and research  in online media, social media, newsletters
• Interpreter  (upon request), partner education agents or alumni are also possible
• Participation in  seminar sessions – give a  lecture or a workshop  for visitors to the fairs and associated events on a relevant topic
• Alumni talks  – alumni can promote your institution from personal experience in a way that is trusted by students and parents
• Market briefing  – a detailed briefing will be provided before the fair in each city – and  consultancy based on up-to-date market research and experience
• Accommodation  in Moscow and St Petersburg free of charge for 2 representatives and accommodation in Ekaterinburg for 1 representative attending associated events
• Transfer  between Moscow and St Petersburg for 2 representatives
• Transfer between Moscow and Ekaterinburg for 1 representative attending associated events
• Lunches and coffee breaks

Not included:

• Flights from and to the UK
• Russian visas
• Freight

What we need from you to approve your application:

• One international office staff member (name, position)
• One academic staff member from the relevant music department (name, position)
• Approved topic  and  name of speaker  to participate in seminar sessions / deliver workshop
• Proven excellence in music – your programmes, research, music centre etc
• List of  music programmes  you’d like to  promote

To apply and participate in Study UK in Russia and get all benefits free of charge, please contact Elizaveta Utolina (Elizaveta.Utolina@britishcouncil.org) by 14 May.

We look forward to receiving your application and will be glad to see you in Russia in October 2019!