Advertise your programmes in this exclusive guide for Hong Kong students

Now in its fourth edition, we are pleased to inform you that British Council Hong Kong will be producing the updated Guide to UK Qualifications in Hong Kong for 2012/13 in collaboration with JobMarket.

The Guide aims to achieve several objectives:

1. To help students in Hong Kong to better understand the study opportunities offered by UK institutions in partnership with local institutions that lead to UK qualifications;

2. To increase awareness among potential students of the quality and types of courses available; and

3. To assist the UK and local providers to reach out to potential students.

Each year the Guide has grown in terms of advertisers and content. The market has grown too with UK TNE students in Hong Kong increasing by 5,000 students in one year to 29,000 students.  This year’s Guide will therefore be a sought after publication, given the first cohort graduating from the new Hong Kong Diploma of Secondary Education. 

The initial print run will be 11,000 copies, supported by a dedicated advertising campaign, to be distributed by:

- British Council channels such as exhibition events, venues, upon student request

- Local operators, each receiving an initial limit of 50 copies each

- Ten 7-11 convenience stores for redemption