GREAT promotion opportunity – seeking UK Partners

British Council Turkey is organising a country wide student competition on Education UK Turkey Website promoting UK as a study destination within the GREAT Campaign!

The key messages that we aim to promote are:

UK’s excellence in education
Exciting options in Further Education and Higher Education
Advantages of living and studying in the UK
UK welcomes the best international students

We will be targeting:

Prospective students, and supporting decision makers e.g. parents and educators

The digital campaign on Education UK website will run from October through to December and will be supported with offline activities during the GREAT Bus Tour that will be travel around Turkey in November.

Scope of Partnership
British Council Turkey is looking for UK partners from HE and FE sector to offer short term courses to the winner of the competition. The scope of the partnership will be;

Tuition fee for short term courses, certificate programmes or summer courses
UK visa fee
Accommodation
Flights to/from UK

The further details can be obtained at highereducation@britishcouncil.org.tr

What are the benefits?

By taking part in this competition the UK partner will have exposure to the prospective student network in Turkey both F2F and Digital as well as wider audience including other student decision makers through British Council’s media partners.

The partners offering free tuition, accommodation and flights will get the following branding exposure benefits:

  • six-month display on dedicated GREAT Campaign pages on New Education UK Turkey Website - attracts more than 100,000 unique visitors each year
  • British Council Social Media Channels  which includes 51,000 followers on Facebook with total reach of 478,000 per week, 5000 twitter followers, 9000 blog, Vimeo, LinkedIn and Flickr visitors per month)
  • British Council Student Database - 30,000 -user database consists of prospective students
  • Exposure on IELTS Database over 10,000 thousand users
  • Media exposure on nation-wide media through GREAT Campaign in partnership with UKTI, UKVI and British Council
  • Dedicated UK Education Presentations for prospective students including government funded scholarship candidates
  • Exposure in the Great Bus, which  will be travelling in Turkey during the period of 26th October and 20th November and visit 9 cities (Edirne, Bursa, İzmir, Kayseri, Gaziantep, Adana, İstanbul, Eskişehir, Ankara)  and city universities that will promote the competition and the awards during the tour.

Action Required

Interested UK Institutions can contact us through highereducation@britishcouncil.org.tr on or before Tuesday 3 September 2013.