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Fresh leads, new engagement: Reach thousands of high potential Indian students through these new digital campaigns

Opportunity for UK universities to reach our fresh database from August 2020 and upcoming December 2020 fair. Digital campaigns start from mid-December 2020.  

We are excited to launch a digital campaign series for UK higher education institutions. Our latest database for 2020 from our virtual fairs and other virtual events, will give you a chance to reach high-potential leads who are planning to study abroad in 2021.

UK higher education institutions are invited to use this opportunity to highlight their USPs, key strengths, courses, scholarships, career and placement support, safety measures taken against COVID, highlight how campuses are safe for students, how new student’s arrival will be supported and more.

E-shots

You can either choose to reach PG or/and UG all students or select level and field of study from below list of most preferred subjects in India -

Why book your slots now?

Book the campaign now at prices for the current database but as the December Virtual Fair will add a few more thousand leads, you will reach a higher number of students at lower prices. 

Your e-shots will have higher reach than indicated and will include more fresh leads from the December virtual fair.

Postgraduate

Field of study

Approx Reach

Price in GBP

(excluding UK VAT)

Available slots

All postgraduate

15740

2220

5

MBA and Business & Administrative Studies

8590

1485

3

Engineering & technology

4330

905

4

Computer & mathematical science

2010

525

3

Health & Medicine

1560

445

2

Applied and Pure Science

1540

440

2

Creative Arts & Design

1450

425

2

Law

1360

410

3

 

Undergraduate

Field of study

Reach

Price

Available slots

All undergraduate

7110

1300

5

Business and Administration studies

1920

510

3

Engineering & technology

1880

500

3

Computer and mathematical science

1130

360

3

Creative arts & design

830

310

2

Health & medicine

790

305

2

Social studies & communication

730

290

2

 

Facebook

You may also sign up for our very popular boosted Facebook campaigns to complement the e-shots.

If you sign up for a 2-post FB campaign alongside an e-shot campaign, the FB campaign will be 10% off.

 

Facebook campaign details-

Facebook Likes

Facebook Estimated Daily Reach (based on Boost amount shared over 2 posts)

People who like Study UK and their friends

 

74,002

£450

(£100 boost)

8.8K – 25K reach

Campaign options

Option A: 1 Post - live for one week

Option B: 1 Post - live for two weeks ((boost amount spread across 2 weeks)

Option C: 2 Different posts – each live for 1 week

(boost amount split between posts)

 

Price list

All Prices are exclusive of UK VAT

Campaign

Price

E-shot

As per list above

Facebook

GBP 450

E-shot + Facebook

E-shot price as per list above +10% discount on Facebook cost

*Campaign period: Between 15 December 2020 to 30 January 2021

Why should you sign up for this campaign?  

  • Raise your profile and brand in the Indian student market at a time when you are unable to travel and meet students face to face. Increased traffic to your website will generate interest in and increase awareness of the institution.
  • Be visible and gain exposure with the British Council and Study UK brands which are highly trusted and renowned in the local market. Make the most of the British Council’s reputation by appearing on British Council owned    platforms.
  • Start building a pipeline of student leads for your 2021 intakes.
  • Campaigns are designed to have targeted and focused impact across the pan-India market.
  • Flexibility in designing and messaging to ensure we are responding to market needs. The india team will advise on content and messaging to ensure they are market-appropriate
  • Multiple platform engagement campaign to reach wider audiences.
  • Ideal for remote marketing activities where you do not travel to market your institution.

Cancellation Policy

  • At 50 per cent of the total campaign cost for withdrawals received on or after 20 November 2020
  • At 100 per cent of the full exhibition cost for withdrawals received on or after 30 November 2020

Action Required

To register fill this online form by 30 November 2020

Please check material requirement here

If you have any further query please write to Deepika.baruah@in.britishcouncil.org