Social media has become an increasingly important resource for students intending to study abroad, with British Council and other research indicating that many had used this channel during their information search. Although a global phenomenon, the use of social media networks becomes more complex when factors such as geography, infrastructure and society are taken into account.

Education Intelligence published a new Student Insight Hot Topics report which examines online activity and social networking in five major markets for international student recruitment: China, India, Nigeria, Russia and South Korea.