In India, nearly 36% of the population has access to the internet (Internet Usage in Asia). According to Mary Meeker's 2016 Internet trends report, India's Internet user growth rate is four times the global user growth rate. India now has 462 million Internet users surpassing the US and second only to China, the report says. In 2015, British Council conducted a survey amongst 1200 Indian students and the results indicated 60% students use the Internet to gain information about studying abroad. Hence in order to communicate with the right target audience, an online presence is of prime importance. In September 2016, we had announced quarterly digital packages for the first time. 5 universities participated with two universities opting for both the campaigns - scholarship promotion and promotion of postgraduate courses. In the appendix we have included summary of the campaign performance of one of the universities that opted for both the packages: This year too we are announcing two digital packages for a duration of three months.

Please download the attached offer document for more details.