Participate in the Turkey’s UK Higher Education Digital Campaign

British Council Turkey is offering a unique opportunity for UK HE Institutions to raise their brand awareness through our digital campaign.

This is a social media campaign aimed at promoting the UK Higher Education sector in a fun and engaging way. UK HE Institutions are invited to take part in the campaign to expose their brand to a wide digital audience.

Overall campaign targets are to

• promote UK as an excellent study destination and demonstrate how Turkish students can benefit from a UK education
• place the UK as the first choice of destination for undergraduate and postgraduate study
• promote the benefits of UK qualifications and show the diversity of the UK higher education system
• increase awareness of UK HE Institutions and offer a platform for the participating institutions to raise their brand awareness in Turkey prior to the Education UK Days in February 2017
• increase traffic to the institutions’ websites

The campaign will run over the two weeks in late Jan and beginning of February.

How will the campaign run?

A detailed promotional plan will be in place. The campaign will have generic messaging and British Council branding about studying in the UK as well as participating institutions’ visibility and channel audiences to British Council’s resourced landing page which will host the participating institution logos, web links, names and other information.

Why you should be part of it?

The pulse researches that we run in September 2016 suggest that there will be an increased interest in overseas study. Through this digital campaign we aim to offer institutions a platform to promote themselves and maintain their presence in the market.

Places are limited to 15 institutions.

For requirements, marketing channels and example campaign please check the attached document.