Participate in Turkey’s UK Higher Education Digital Campaign

British Council Turkey is offering a unique opportunity for UK HE Institutions to raise their brand awareness through our digital campaign.

This is a social media campaign aimed at promoting the UK Higher Education sector in a fun and engaging way. UK HE Institutions are invited to take part in the campaign to expose their brand to a wide digital audience.

Overall campaign targets are to

• promote UK as an excellent study destination and demonstrate how Turkish students can benefit from a UK education
• place the UK as the first choice of destination for undergraduate and postgraduate study
• promote the benefits of UK qualifications and show the diversity of the UK higher education system
• increase awareness of participating UK HE Institutions and traffic to their websites

The campaign will be run in March 2019.

How will the campaign run?

A detailed promotional plan will be in place. The campaign will have generic messaging and British Council branding about studying in the UK as well as participating institutions’ visibility and channel audiences to British Council’s resourced landing page which will host the participating institution logos, web links, names and other information.

Why you should be part of it?

The latest trends show that there is an increased interest in overseas study. Through this digital campaign we aim to offer institutions a platform to promote themselves and maintain their presence in the market.

• Study visas to the UK including Tier 4 in 2017 show an increase of 10 per cent from the same period the previous year.
• Turkey is showing strong growth of 28 per cent, with 1,280 applicants by June 2018, compared to 1,000 by June 2017 according to the UCAS statistics.
• Percentage of candidates taking IELTS to study abroad increased by 18 per cent while the increase for the UK as a destination has been 24 per cent between the same period in 2017 and 2018.

Target audience: Prospective students, parents, agents and teachers and study abroad advisors at schools.

Places are limited to 15 institutions.