Participate in Turkey’s UK ELT Digital Campaign

The number of UK short term study visas have been increasing over the last few years. There is a strong evidence that the interest will likely to increase in the coming years.

ELT programmes offer an excellent opportunity for students to enhance their English language skills while helping them experiencing an international education and preparing them for further study abroad.

To support the UK ELT sector in this massive growing market, British Council Turkey is organising a fun and engaging digital campaign for the UK English language providers to raise their profiles and help them recruit students in Turkey for their courses.

The aims of the campaign are:

• To increase the exposure of prospective students and professionals to UK’s excellence for English Language Teaching.
• To place the UK as the first choice of destination for English study and increase the growth rate of Turkish students attending English language courses in the UK.
• To promote the UK as an excellent study destination for learning English as the birthplace of the language and demonstrate how Turkish students can benefit from a UK education.
• To promote the benefits of UK qualifications and show the diversity of the UK ELT schools.
• To increase awareness of participating ELT schools and traffic to their websites.

Target audience: Prospective students, parents, agents and teachers and study abroad advisors at schools.

Digital ELT Campaign will be run in March 2019.

How will the campaign run?

A detailed promotional plan will be in place. The campaign will have generic messaging and British Council branding about studying in the UK as well as participating institutions’ visibility and channel audiences to British Council’s resourced landing page which will host the participating institutions' logos, web links, names and other information.

Why you should be part of it?

The latest trends show that there is an increased interest in ELT programmes in Turkey. 

• Study visitor visas to the UK in 2017 show an increase of 9 per cent from the same period the previous year i.e. from 11,748 to 12,862. Visas increased 57 per cent between 2015 and 2016.
• According to the British Council’s Student Insight Survey 2018 respondents stated that the second most important influencing factor, on the decision to study overseas, was to improve English language skills which was selected by 19.3 per cent of respondents after improving the career prospects being the most popular factor - selected by 24.6 per cent of respondents.

Places are limited to 15 institutions.