BRIEF INTRODUCTION TO THE GREAT BRITAIN CAMPAIGN

The GREAT Britain Campaign is the UK government’s initiative to promote the UK internationally as a GREAT place to visit, study and do business. The British Council India is a partner in the campaign and through it, we are raising awareness and promoting the UK’s strengths in education, English language, and the arts.

OPPORTUNITY

The 2018 GREAT scholarships have been redesigned in consultation with BUILA and feedback from UK higher education institutions . The objective of the scholarship redesign is to make it more attractive to Indian students and offer greater value for the UK HEI.

The GREAT scholarship 2018 will be jointly funded by the GREAT Campaign and our valued partners, UK higher education institutions. We are currently calling for expression of interest for the GREAT 2018 scholarships. The scholarships will target prospective undergraduate and postgraduate taught full-time students who will enrol in September 2018/ February 2019.

BENEFITS FOR UK INSTITUTIONS

Joining this initiative provides an opportunity for UK higher education institutions to increase their brand visibility in India and scholarships are an excellent marketing too. The scholarships that are funded under this initiative will be named as “GREAT–Name of the University Scholarship – India 2018” and will be promoted through an integrated marketing campaign funded by GREAT and managed by the British Council in India.

The scholarship marketing campaign will run nationwide from May to June 2018 and cover key online and offline marketing channels, activities and events. We have 750,000 followers across our social media channels to whom this opportunity will be promoted and we will work with participating partner institutions across both digital and print media channels to ensure effective promotion to the target audiences across India.

All participating institutions are encouraged to further promote the scholarships through their own channels.

PARTICIPATION CRITERIA

• All participating institutions must be listed on the Register of licensed sponsors www.gov.uk/government/publications/register-of-licensed-sponsor-students
• GREAT will contribute an amount of GBP 15,000 to each participating institution
• Each participating institution in turn will be expected to contribute a minimum of GBP 15,000 towards this offer and jointly fund with GREAT a minimum two full tuition fee scholarships
• The scholarships can be offered in any subject
• The scholarship can be offered either for the first year of a full-time undergraduate course or for a one-year full time masters course.

• Priority will be given to those institutions that can offer a larger number of full-tuition scholarships.
• Once the application is accepted, a separate agreement will be signed between the institution and the British Council to form a binding contract.

MANAGEMENT OF THE SCHOLARSHIPS

• Management of the scholarships and selection of scholars will be done directly by the institution.
• Even though the selection of the scholarship holders will be done by the institution, British Council would to emphasize that the scholarship holders must show leadership qualities and potential. They should be keen to become brand ambassadors of your institutions and ‘study in the UK’.
• Scholarships will be open only to Indian passport holders’ resident in India at the time of application.
• The institution will need to provide full contact details of a named person who will manage logistics of the scholarship scheme and handle student enquiries.
• The GREAT funding will be released to the respective UK institution on the receipt of an invoice and post sharing of profiles and details of the winning scholars. The scholar details will be used to evaluate and assess the impact of the programme.

HOW TO PARTICIPATE

UK institutions interested in this opportunity are requested to complete the accompanying form and send it to Greatedu.india@britishcouncil.org by 18 May 2018 (12 noon BST).

TIMELINES