Book digital campaigns to our latest student databases of 5000+ students from our 2020 Virtual Fairs

21/12/2020

Book digital campaigns to our latest student databases of 5000+ students from our 2020 Virtual Fairs

We are excited to launch a digital campaign series for UKHEIs. Our latest database for 2020 from our virtual fairs and other virtual events, will give you a chance to reach high-potential leads who are planning to study abroad in 2021.

UK Higher Education Institutions are invited to use this opportunity to highlight their USPs, key strengths, courses, scholarships, career and placement support, safety measures taken against COVID, highlight how campuses are safe for students, how new student’s arrival will be supported and more.

E-shots

You can either choose to reach PG or/ and UG all students or select level and field of study from below list of most preferred subjects in India -

Postgraduate

Field of study	Reach	Price excluding VAT
All postgraduate	10975	1745
MBA and Business & Administrative Studies	4070	865
Engineering & technology	2995	695
Computer & mathematical science	1440	425
Health & Medicine	1056	355
Applied and Pure Science	1080	360
Creative Arts & Design	1015	350
Law	950	335

Undergraduate

Field of study	Reach	Price excluding VAT
All undergraduate	4880	990
Business and Administration studies	1260	390
Engineering & technology	1295	400
Computer and mathematical science	820	310
Creative arts & design	545	260
Health & medicine	530	255
Social studies & communication	510	250
Law	500	250

Facebook

You may also sign up for our very popular boosted Facebook campaigns to complement the e-shots.

If you sign up for a 2-post FB campaign alongside an e-shot campaign, the FB campaign will be 10% off.

Facebook campaign details-

Facebook Likes

Facebook Estimated Daily Reach (based on Boost amount shared over 2 posts)

People who like Study UK and their friends

74,002

£450

(£100 boost)

8.8K – 25K reach

Campaign options

Option A: 1 Post - live for one week

Option B: 1 Post - live for two weeks ((boost amount spread across 2 weeks)

Option C: 2 Different posts – each live for 1 week

(boost amount split between posts)

Price list

Campaign	Price
E-shot	As per list above
Facebook	GBP 450
E-shot + Facebook	E-shot price as per list above +10% discount on Facebook cost

Raise your profile and brand in the Indian student market at a time when you are unable to travel and meet students face to face. Increased traffic to your website will generate interest in and increase awareness of the institution.

Why should you sign up for this campaign?

Be visible and gain exposure with the British Council and Study UK brands which are highly trusted and renowned in the local market. Make the most of the British Council’s reputation by appearing on British Council owned platforms.
Start building a pipeline of student leads for your 2021 intakes.
Campaigns are designed to have targeted and focused impact across the pan-India market.
Flexibility in designing and messaging to ensure we are responding to market needs. The india team will advise on content and messaging to ensure they are market-appropriate
Multiple platform engagement campaign to reach wider audiences.
Ideal for remote marketing activities where you do not travel to market your institution.

Cancellation Policy

At 50 per cent of the total campaign cost for withdrawals received on or after 20 February 2021
At 100 per cent of the full exhibition cost for withdrawals received on or after 15 March 2021

Please check material requirement here

Action Required

If you have any further query please write to Deepika.baruah@in.britishcouncil.org