British Council in Azerbaijan and Kazakhstan are providing activities to promote UK education opportunities. We explore different ways of effectively reaching our audience, as well as constantly looking at the behaviours of the potential students and parents. This intelligence helps us to become successful with all our promotional activities. Recent reports and communication with the UK institutions show that our contribution has positive and significant impact to students’ mobility in both countries. We would be happy to share market updates and our intelligence with new international officers of the universities that invest these markets in last few years. Also, we invite international officers of the universities that plan to start new recruitment activities in Azerbaijan and Kazakhstan. The event is also a good opportunity for schools, colleges and ELT providers to investigate the market for scoping and strategy planning.

Event programme:

10:00-11:00 – Azerbaijani session

• Local education environment in Azerbaijan
• Parents and children decision making – New trends
• Importance of face to face meetings with the students and parents
• Education trends in Azerbaijan
• Online education future
• Online campaigns and creative approach to education promotion

11:00-11:30 – Coffee-break (Coffee and tea will be provided)

11:30-12:30 – Kazakhstan session

• Kazakhstan’s education system and student population
• Government priorities – National Strategy for Development
• Parents and children decision making – New trends
• Bolashak program updates. How to get into the list?
• Internet penetration and social media in Kazakhstan
• Marketing activity timeline

12:30-13:00 – Questions and answers

The participation fee:
250 GBP (VAT excluded)

If you cancel your participation after 31 August 2015 you will need to pay 50 % of the payment.

Venue:
British Council Offices
Address: 10 Spring Gardens, St. James's, London SW1A 2BN, United Kingdom