Tata Consultancy Services, a leading Indian multinational information technology, consulting and business solutions company, recently conducted a research to examine the digital habits of students in the age group of 12-18 years. According to the survey, approximately 83% of the Indian students in this age-group own a mobile phone. While not all of them own a smartphone, the demand for smartphones in India is expected to see a growth of 21.5% in 2016 and students in this age group are the primary drivers of the demand.

75% students surveyed during the research owned a desktop/ laptop, which makes the computer the second most popularly owned device for this group. These figures are indicative of the fact that more Indian students are adopting digital channels and platforms for communication. Hence it is imperative for the institutions to be present on digital platforms to engage with the target age-group.

SIEM India offers tailor-made digital marketing services that will help you to reach out to the prospective students searching for study abroad opportunities. For more information and to explore our digital offers, write to Apoorv Aphale ; Shruti Khanna and copy to SIEM South Asia.

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