The percentage of Chinese college graduates choosing to start their own businesses has risen for three consecutive years, according to the 2014 Chinese College Graduates' Employment Annual Report, released on Monday, 9 June by MyCOS, an education consulting and research institute in Beijing. It also indicated that the average monthly salary of self-employed graduates is higher than those who are not. Of the college students who graduated in 2013, 2.3 percent started their own business, higher than the figure for 2012 (2 percent), 2011 (1.6 percent) and 2010 (1.5 percent). The survey polled 268,000 graduates from 28 provinces and regions.