The Ministry of Education’s Chinese Service Centre for Scholarly Exchange recently published the ‘Blue Book on Employment of Returnees in China’, which shows that 80 per cent of overseas returnees earn a salary of less than RMB 10,000 per month, while 40 per cent earn a salary of less than RMB 5,000 per month. This low return on investment is becoming a concern among students and their parents, who expect a higher salary after investing in an overseas education.

In 2013, 410,000 students left China to study abroad, while 350,000 returned. According to the Ministry of Human Resources and Social Security, the number of returnees is rising, with return rates expected to exceed outbound rates by 2019.

http://www.bjnews.com.cn/edu/2014/12/08/344833.html

Analysis:

Low ROI of studying abroad has become a concern among students and parents. It's suggested UK institutions to provide more internship opportunities or industry related programmes for students to enhance students' employability.

It may also be helpful to highlight the employability and career path when promoting different subjects.