A study was done with 2.8 million visits and searches that were captured on ‘Overseas Education page’ of Sulekha.com between 2014 and 2015, across cities of Chennai, Bangalore, Hyderabad, New Delhi, Mumbai, Pune and Ahmedabad. Sulekha.com is one of India’s largest and fastest-growing digital business and consumer brands, and is active in over 40 Indian cities.

As per the study there has been a 114 per cent increase in search for overseas education as compared to last year.

The statistics of the study reveals in the city of Delhi leads in search for overseas education recorded an increase by 140 per cent as compared to last year. This is closely followed by Bangalore city that has recorded an increase of 122 per cent in number of leads, Hyderabad city that has seen an increase of 99 per cent, Chennai city has recorded an increase of 93 per cent, Mumbai city has shown as increase of 81 per cent, Pune city with an increase of 76 per cent in number of leads and finally Ahmedabad city that showed an increase of 62 per cent.

To know more about preferred study destinations by Indian students, their preferred subject and course of study and the willingness of an Indian student to pay for an International degree, kindly read the original study by visiting: http://articles.economictimes.indiatimes.com/2015-08-25/news/65847316_1_cent-upsurge-indian-students

SIEM India offers a range of digital marketing services to assist UK institutions to promote their brand to Indian students. As the study reveals the number of Indian students looking for overseas education is increasing – additionally the study also highlights an upcoming trend wherein more Indian students are looking for information on various study portals. Students are now seeking information in an independent way through available online mediums and information available on public domain.  This indicates a huge opportunity for UK institutions to promote their brand in this promising Indian environment. To know more about our digital offers and to understand how SIEM India team can tailor make promotion packages for you, write to Shruti Khanna