The language-learning market in Japan was worth GBP four billion over the last year, with an additional GBP two billion spent on related services such as exams, translation or study abroad advice. The survey, carried out by Yano Research Institute between April and June 2012, uncovered a 2.2 per cent rise in the language-learning market – the first growth for six years, occurring despite the damage and disruption to language schools in some prefectures after the disasters of March 2011.

Areas showing particularly strong growth were business English classes (for both individuals and companies), classes for school students and, in particular, preschool students (9.1 per cent growth). However, general English classes for adults are also on the rise.

The origins of this upturn can be found in the increased emphasis on “global skills” development by both government and industry, and by reforms to the school English curriculum. Japanese graduates are now in competition with overseas graduates for jobs at many major Japanese companies (which was not the case just a few years ago), and some companies have even adopted English as their official language.

Meanwhile, the government is promoting the development of global skills through scholarships for study abroad, and via changes to the curriculum. English was introduced from the fifth grade of elementary school last year, while high school English classes will be taught using the medium of English from next year. As a result, parents are increasingly aware that English skills are a vital investment for their children’s future, while those already in the workforce are rushing to catch up. Studying Chinese and Korean is also growing in popularity.

There has also been a dramatic 34 per cent growth in the e-learning market (e.g. classes via Skype, or language-learning apps). Textbooks are losing their market share, with the exception of books claiming to review the English learned in junior high school in a short time, demonstrating that many Japanese feel that they have forgotten much of the English they spent years learning.

Although the domestic English-learning market is large, it is difficult for foreigners to enter, due to extensive existing provision, the need for a high level of service based on a good knowledge of local needs, and the existence of various structural barriers. If you are thinking of offering training within Japan, working with a Japanese partner is almost a prerequisite.

However, demand for English-language education is closely linked to demand for study abroad, and so the growth across the board is an extremely positive indicator for UK providers.