We bring you the first issue of Digital Scoop for the year 2017-18. India is at the peak of a digital revolution and by 2020 will be the country with highest internet users in the world.

Digital advertisers now prefer Facebook native videos to YouTube videos for promotions on Facebook. Read the full analysis in the document available for download. We have included an update on the increase in Indian fans on Study UK Facebook page, followed by a summary of the digital campaign for Study UK February exhibitions. In the Knowledge Byte section, we explain terms used in digital marketing which you must have heard of but would like to know more about.

For more information and to explore our digital services, please send an e-mail to Shruti Khanna, Apoorv Aphale with a copy to SIEM South Asia.