The China50: Fifty Real Estate Markets that Matter report, released by Jones Lang LaSalle, looks at 50 second and third tier cities across mainland China that have significant potential growth in commercial and residential property. The conclusion is supported by an analysis of economic, political and social drivers for the growth of the 50 cities on the basis of 280 Chinese cities.

Though focused on the real estate market, the report is useful in terms of understanding China’s education market from two perspectives. First, the real estate market is supported by a burgeoning local economy and consumers with substantial wealth are also willing to invest in the education of their children and themselves. Second, the real estate industry covers a wide range of sectors including retail, logistics, hospitality, hotels, and business parks, all of which will shed light on the features and subject focus of the 50 cities. Therefore, we will look to match the British Council’s market development strategy (Education UK marketing) in China to this report in terms of key market identification, market demand development, trends in industry strategic focus, market penetration and the diversification of real estate related subjects.

Read the enclosed full report.