Bangladesh has now made the jump from a low income country to a middle income country according to the World Bank and Asian Development Bank.  

According to World Bank and Asian Development Bank it was presumed that Bangladesh will achieve 6.4 percent growth in GDP. But Bangladesh has outperformed the prediction that Asian Development Bank had made by achieving its growth up to 6.7 percent in fiscal year 2015-16. Bangladesh has reached this position despite the political turmoil in early 2015 that affected export- import business, transport services and other investment in Bangladesh. The growth is the result of brisk domestic demand, higher remittances, private sector wages and public investment. Besides the growth in GDP the country has successfully controlled the inflation rate as well which resulted in 1 percent reduction from the year 2013-14 to the year 2014-15.

Growth in Agriculture, Industry, Services, Export, Import and remittance and increased income contributes more positively towards increased expenditure habit for educational expenses. Higher purchasing capacity creates more interest in having better and more recognised qualifications. The current allocations for education and health expenditure as percentage of the GDP need to be almost doubled from their current meagre levels to improve the situation further.

At SIEM Bangladesh, we look forward to working with you in your international student recruitment efforts. This year we’ll be organising,

- a series of 5 UK Education Open day (Agents Exhibitions) in 3 priority cities for the purpose of profile raising, promotion of local agents, counselling students and market development of UK institutions

- Agent’s training session for the capacity building of local agents

- Webinar sessions for sharing market update

- A series of 3 UK Institutions' Promotional Campaign in 3 priority cities Dhaka, Chittagong and Sylhet for profile raising, brand promotion and counselling students

- Career summit to address the employability issue of UK graduates and creating opportunity for UK institutions with local employers and sectors

- Education UK Mini fairs (School Mission) at different local institutions of 3 priority cities Dhaka, Chittagong and Sylhet with a motive of profile raising, brand promotion, counselling students and building partnerships with local institutions

- Annual Education UK Exhibition in 3 priority cities Dhaka, Chittagong and Sylhet for the purpose of profile raising, brand promotion, counselling students, recruitment and partnerships.

To know how we can support your marketing efforts in Bangladesh, please get in touch with,

M Jahir Uddin

Project Manager- Services for International Education Marketing (SIEM)

Email: Jahir.uddin@bd.britishcouncil.org and siemsouthasia@britishcouncil.org