Ghana is classified as a lower-middle-income country and has a population of 31 million people. Like most African countries, it has a young population with an expanding and rapidly urbanising middle class that drives strong consumer growth. Education is a high priority for the Ghanaian government and the country has made striking progress in recent decades on a number of education indicators. Enrolment in education at all levels has increased rapidly, especially at the tertiary level where enrolments have tripled.

Middle class Ghanaians have an established history of studying overseas for higher education. A combination of factors in recent years including visa restrictions, scholarship availability and stronger economic ties with emerging countries has resulted in a shift away from the traditional destinations of the UK and US and towards Canada, the Gulf countries and, of particular note, China. The UK is primarily a postgraduate destination, and in 2018/19 the number of postgraduates increased by 19 per cent while the number of undergraduates did not change. Ghana is one of the major providers of international education in sub-Saharan Africa and hosts the third most international students in the region after South Africa and Senegal. Its universities have a good reputation regionally for providing quality education.