India

Rise in usage of digital and social media by Indian youngsters

A study conducted by Tata Consultancy Services, (TCS) across 14 cities in India called TCS GenY Study 2014 -15 revealed students in the age bracket of 12 to 18 years studying in colleges or high school are aggressive internet users and extremely active on social media channels.
As per the survey results , students in Ahmedabad are becoming more tech savvy and are adapting to the digital lifestyle and this trend is seen amongst all youngsters in the city.

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